Business Details
Creative Advertising Solutions for Technical Industries
Right Angle has established itself as a specialist in corporate advertising design, serving technology, engineering, and professional services sectors. With decades of experience, we combine creative expertise with industry-specific knowledge to deliver impactful solutions. Our team excels in translating complex technical concepts into visually compelling campaigns across digital and print media. We prioritise sustainability through climate-positive printing processes using 100% recycled materials and renewable energy. Our collaborative approach ensures deep client understanding, evidenced by long-standing relationships with organisations like Angus Fire and Patol. Client testimonials highlight our ability to streamline project workflows while maintaining exceptional design standards.Operating from Buckinghamshire, we serve national and international markets with a focus on the Home Counties. Our services encompass brand strategy, copywriting, illustration, and integrated marketing materials tailored to technical industries. The company's commitment to continuous improvement is demonstrated through investments in electric vehicle fleets and zero-waste production facilities. Our proven track record with global clients underscores our capacity to develop culturally sensitive messaging for diverse audiences. This combination of creative excellence, technical proficiency, and ethical practices positions us as trusted partners for businesses seeking innovative marketing solutions.
Services
Corporate advertising design
Brand identity development
Technical copywriting
Sustainable print production
Digital marketing materials
Highlights and features
- We offer 30+ years' experience in technical sector advertising
- Our team implements climate-positive printing processes
- We provide tailored design solutions for complex engineering concepts
- Our clients benefit from international project experience
- We maintain long-standing client relationships through consistent delivery
What people say
Professional yet relaxed
Excellent design standards
Swift production timescales
Proactive strategy development
Visual project planning
Services
Corporate advertising design
We create tailored advertising campaigns for technical industries. Our specialists develop visual concepts that communicate complex engineering and technology solutions effectively. The service includes market research, creative strategy, and multi-channel execution for both digital and print platforms.
Sustainable print production
Our climate-positive printing service uses 100% recycled materials and renewable energy. The process removes more carbon dioxide than it emits while maintaining high-quality output. We achieve zero waste through closed-loop production systems and chemical-free processes.
Brand identity development
We create cohesive brand identities for professional services firms. Our approach combines market analysis with creative design to establish distinctive visual positioning. Services include logo development, colour palette creation, and comprehensive brand guidelines.
Technical copywriting
Our team translates complex technical information into clear marketing content. We specialise in creating accessible materials for engineering and technology clients. The service includes product descriptions, case studies, and technical brochures.
Digital marketing materials
We produce interactive digital content for technical businesses. This includes website elements, e-brochures, and online presentations. Our solutions optimise engagement while maintaining brand consistency across digital platforms.
People
Paul Lawton
Founder & Creative Director
With over 30 years in advertising design, Paul specialises in technical sector communications. He leads creative strategy and client relationships, maintaining a hands-on approach to project delivery while ensuring design excellence.
Steve Wright
Client Director
As founder of ebpSource, Steve has collaborated with Right Angle for 15+ years. He provides strategic input on project planning and client liaison, leveraging his commercial operations expertise to enhance campaign effectiveness.
Paul Williams
Managing Director
Leading Angus Fire International's marketing efforts, Paul works closely with Right Angle on global brand implementation. His technical background ensures accurate translation of engineering concepts into visual communications.
Kelvin Miller
Sales Director
With a decade-long partnership, Kelvin values Right Angle's ability to deliver swift design solutions. His input helps shape practical marketing materials that align with Patol's technical sales requirements.
Questions
What industries do you specialise in?
We focus on technology, engineering, and professional services sectors, creating tailored marketing materials for complex technical businesses.
How do you handle international projects?
We develop culturally sensitive designs for global audiences, ensuring brand consistency across different regions while respecting local market requirements.
What sustainability measures do you implement?
Our printing uses 100% recycled materials, renewable energy, and zero-waste processes that remove more CO2 than they emit.
How do you manage project timelines?
We streamline workflows through early-stage collaboration, delivering efficient design solutions while maintaining strict production deadlines.
Can you work with existing brand guidelines?
Yes, we implement and enhance existing brand frameworks while developing comprehensive visual identities for new clients.
Reviews (1)
Gary Crilly
Jun 20, 2021
Report
Paul and the team create a series of marketing pieces for us from the Logo, Brochures cards and advice of branding a website upgrade. The design ideas and applications have made a massive difference to our brand and marketing. Exceptional work
