Business Details
Brand & Packaging Design Experts in Maidenhead
Three Sixty Design is a fiercely independent brand and packaging design agency with fifteen years of experience delivering impactful FMCG solutions. Our tightly focused expertise in brand strategy, creation, and packaging design is underpinned by proprietary models like GapLocator and BeChosen, which commercialise propositions and ensure standout at point-of-sale. We combine agility with creativity to address design challenges across retail channels, from indie brands to large-scale listings.Our PlanetMindful manifesto guides sustainable practices while our team of specialists brings optimism and insight to every project. We have collaborated with clients globally, refining briefs to future-proof brands and enhance rate-of-sale performance through consumer-centric design. Our mission remains to create brands consumers genuinely want, supported by a track record of successful partnerships and industry recognition.
Services
Brand Strategy
Packaging Design
Brand Creation
Retail Argument Building
Standout Design
Highlights and features
- We have fifteen years of experience in FMCG brand and packaging design.
- Our proprietary models commercialise brand propositions and ensure retail standout.
- We specialise in solving design challenges for indie, deli, and retail channels.
- Our PlanetMindful manifesto guides sustainable and ethical design practices.
- We deliver results through consumer-centric design and retailer-focused arguments.
Services
Brand Strategy
We develop data-driven brand strategies that commercialise propositions and future-proof brands. Our GapLocator model identifies market opportunities while aligning with consumer demand. With fifteen years of FMCG expertise, we create actionable plans that enhance brand relevance and retailer appeal.
Packaging Design
Our packaging design solutions ensure standout at point-of-sale through consumer-centric creativity. The BeChosen model addresses design issues that impact rate-of-sale, from typography clarity to visual hierarchy. We specialise in creating packaging that balances aesthetics with commercial effectiveness for retail environments.
Retail Argument Building
We strengthen brand foundations to secure and retain retail listings through compelling retailer arguments. This includes proposition refinement, presentation optimisation, and demonstrating consumer demand alignment. Our approach combines industry insights with proven methodologies to win shelf space.
Brand Creation
We create new brands from concept to market-ready execution, focusing on consumer appeal and commercial viability. Our process includes market research, positioning strategy, and design development that translates brand values into visual identity and packaging solutions.
Standout Design
Our standout design service ensures brands cut through competitive retail environments. We address factors like colour contrast, typography readability, and shelf navigation challenges using the BeChosen model. This results in packaging that captures attention and drives consumer choice.
People
Jon Stevens
Founder
Jon founded Three Sixty Design with a vision to create impactful FMCG packaging. He leads strategic direction and client relationships, leveraging extensive industry experience to drive brand growth and innovation.
Chris Isted
Creative Leader
Chris oversees creative execution, ensuring design excellence across projects. With deep expertise in consumer psychology, he develops visually compelling solutions that balance creativity with commercial effectiveness for retail environments.
Jonathan Burr
Commercial Leader
Jonathan focuses on brand growth strategies and retailer partnerships. He translates business objectives into actionable plans, helping clients secure and maintain listings through data-driven commercial arguments.
Cathy Ogilvie
Art Director
Cathy leads visual identity development, ensuring brand consistency across touchpoints. Her expertise in typography, colour theory, and packaging design contributes to creating distinctive brands that resonate with consumers.
Questions
What industries do you specialise in?
We focus on FMCG brands across food, beverage, and consumer goods sectors, working with indie brands, deli products, and retail channels.
How do you ensure packaging stands out?
Our BeChosen model addresses design elements impacting visibility and consumer choice, including colour contrast, typography clarity, and shelf navigation.
Can you help with brand refreshes?
Yes, we revitalise tired brands through proposition refinement, visual identity updates, and packaging redesigns that align with current consumer trends.
Do you work with international clients?
We collaborate with brands globally, adapting strategies to different market dynamics while maintaining consistent design excellence.
What is your PlanetMindful approach?
Our sustainability framework guides eco-conscious design decisions, balancing environmental responsibility with commercial effectiveness in packaging solutions.
