Business Details
28 Years
experience
Creative Branding & Web Design Services in London
Established in 1998, we are a London-based creative agency with over 27 years of experience delivering strategic branding, web design, and communication solutions. Our team works as a trusted extension of global and local marketing departments, business teams, and entrepreneurs, focusing on harnessing design to drive business transformation and growth. We specialise in creating hardworking brands, high-performing websites, and impactful communication materials tailored to client needs. Our director-led approach ensures senior-level input at every project phase, while our integrated services combine brand positioning, UX planning, and digital expertise. With a portfolio spanning B2B and premium consumer sectors, we empower clients to maximise opportunities through customer-centric design.Our commitment to quality is reflected in long-term partnerships with clients such as Thompson Taraz, Brainomix, and Origen, where we provide end-to-end design solutions. Backed by Design Council research, we demonstrate how strategic design investments yield measurable financial returns. Our in-house coding expertise and robust hosting infrastructure ensure websites deliver clarity and consistency across global markets. We prioritise flexibility in brand identity to adapt to evolving communication channels, ensuring clients maintain competitive advantage. Our mission remains to harness design's power for businesses of all sizes, combining creativity with commercial insight.
Services
Brand development
Website design
Comms material
UX planning
Brand audits
Details
- Year established: 1998
Highlights and features
- We offer 27 years of creative agency experience in branding and digital solutions
- Our director-led projects ensure senior-level expertise at every stage
- Integrated services combine brand strategy, UX design, and digital execution
- Proven ROI through Design Council-validated methodologies
- Tailored solutions for both global corporations and local businesses
Services
Brand development
We create enduring brand identities that unlock business opportunities. Our strategic approach combines brand positioning, architecture, and naming to ensure flexibility across communication channels. Specialising in rebranding and brand audits, we help Swedish brands enter the UK market while maintaining consistency in visual identity and messaging.
Website design
Our UX-focused websites serve as global shop windows with Umbraco CMS integration. We combine wireframing, HTML/CSS coding, and API integrations to create responsive platforms. From initial planning to ongoing hosting support, our solutions ensure digital consistency while optimising editor experience and market expansion capabilities for international clients.
Comms material
We produce ROI-driven communication materials spanning digital and print formats. Our services include investor communications, social media assets, and event promotion materials. Through pixel-perfect design, we ensure brand consistency across static/interactive PDFs, infographics, and marketing brochures that support both tactical campaigns and long-term brand building.
People
Mike Royle
Director
With over 25 years in creative direction, Mike leads strategic brand development projects. He specialises in brand architecture and has guided major rebranding initiatives for financial and technology sector clients since joining IC Design in 1998.
Alex Haddon
Director
Alex oversees digital transformation projects, focusing on UX strategy and web development. With expertise in Umbraco CMS implementations, he has led website redesigns for healthcare and cleantech clients since becoming a director in 2005.
Rowana Mallett
Director
Rowana specialises in communication material design, managing print and digital asset production. She has developed marketing collateral systems for education technology and investment platforms since joining the director team in 2010.
Questions
What specific design services does IC Design offer?
We provide brand development, website design, and communication material creation. Our services include brand positioning, UX planning, Umbraco CMS implementation, investor communications, and marketing asset production tailored to B2B and premium consumer sectors.
How does IC Design approach client projects?
Every project is director-led, ensuring senior-level input throughout. We combine strategic research with creative execution, offering integrated solutions that align brand identity with business objectives across digital and print platforms.
What industries does IC Design specialise in?
We work across venture capital, healthcare technology, cleantech, education technology, and professional services sectors. Our experience spans supporting Swedish brands in UK market entry and rebranding initiatives for established firms.
How does IC Design measure project success?
We focus on measurable ROI through brand performance metrics, website engagement statistics, and client growth indicators. Our approach aligns with Design Council research showing design investments yield 20% net turnover increases on average.
