Business Details
31 Years
experience
Creative Brand Solutions in Lincoln
Established in 1995, we are an independent, multi-disciplinary design agency based in Lincoln, UK, specialising in brand strategy, web development, and digital marketing. Our approach centres on building close partnerships with clients to create impactful brand experiences that resonate emotionally and drive business growth. With over 25 years of experience and a team of 23 creative professionals, we combine strategic insight with technical expertise to deliver tailored solutions for clients ranging from local businesses to global organisations.Our work spans brand identity, responsive web design, digital campaigns, and print media, supported by a commitment to innovation and client collaboration. We pride ourselves on understanding our clients' markets and challenges, enabling us to craft distinctive, audience-focused strategies that deliver measurable results. As a studio, we are dedicated to evolving with industry trends while maintaining a focus on creating meaningful connections between brands and their audiences.
Services
Brand Identity Design
Web Development
Digital Marketing
Print Design
UX Design
Details
- Year established: 1995
Highlights and features
- We have 25+ years of experience in brand and digital strategy.
- Our team of 23 professionals combines creative and technical expertise.
- We work as an extension of your team for tailored solutions.
- We serve clients globally from our Lincolnshire base.
- We maintain ISO 9001-certified quality standards in all deliverables.
What people say
Excellent customer service
Innovative design solutions
Timely delivery
Deep market understanding
Professional team
Services
Brand Identity Design
We create distinctive brand identities that resonate emotionally with audiences. Our process involves strategic research, visual storytelling, and market analysis to develop cohesive brand systems. Clients benefit from enhanced recognition and customer loyalty through tailored brand guidelines and applications.
Web Development
Our responsive web development combines technical expertise with user-centric design. We build bespoke websites optimised for performance and engagement across devices. Clients gain scalable digital platforms that align with business objectives and audience needs.
Digital Marketing
We develop integrated digital marketing strategies encompassing SEO, social media, and email campaigns. Our data-driven approach improves online visibility and conversion rates. Clients receive measurable results through targeted audience engagement and analytics-driven optimisation.
Print Design
Our print design services cover brochures, packaging, and promotional materials. We ensure visual consistency across physical and digital touchpoints. Clients benefit from high-impact collateral that reinforces brand messaging and drives engagement.
UX Design
We create intuitive user experiences through research-driven interface design. Our approach focuses on accessibility, usability, and conversion optimisation. Clients receive digital products that deliver seamless interactions and improved customer satisfaction.
People
Mihaela Kralj
Communications Manager, WHF
With over a decade in communications, Mihaela leads WHF's global outreach efforts. She has collaborated with Optima for 10 years, overseeing strategic brand development and digital campaigns that enhance the organisation's international profile.
Jennifer Nicol
Marketing & Communication Officer, SSBC
Jennifer manages marketing operations at SSBC, driving complex tender projects. She has partnered with Optima to deliver innovative communication solutions, achieving measurable improvements in stakeholder engagement and service delivery through their expert website development.
Dennis Patterson
Business Unit President, Coveris
As Coveris' business unit president, Dennis oversees strategic growth initiatives. He led the rebranding of Amberley Labels, working with Optima to create a world-class brand identity that elevated the company's market position through exceptional design execution.
Jimena Mrquez Donaher
Communications Manager, NCD Alliance
Jimena directs communications for NCD Alliance, managing global health campaigns. She has partnered with Optima on complex projects requiring meticulous research and stakeholder engagement, consistently achieving high-impact results through their collaborative approach and technical expertise.
Nicki Blake
Marketing Communications Manager, EAAA
Nicki leads marketing for EAAA, managing large-scale internal and external communications. She has worked with Optima on challenging website projects, praising their ability to navigate organisational complexity while delivering user-focused digital solutions that exceed expectations.
Questions
What services does Optima offer?
We specialise in brand strategy, web development, digital marketing, print design, and UX design.
How long has Optima been in business?
We have been operating since 1995, with a proven track record in brand and digital solutions.
Do you work with international clients?
Yes, we collaborate with clients globally from our Lincolnshire base.
What industries do you work with?
We serve diverse sectors, including healthcare, education, manufacturing, and non-profits.
How do you ensure project success?
We work closely with clients as an extension of their team to deliver tailored solutions.
Reviews (6)
Simon Cooper
Nov 16, 2020
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My first visit to Optima, whom are our partner for media support. Wow! They are a great team, really conscientious and professional, friendly and supportive. On top of this they have a fabulous office, the former Duke Wellington on Broadgate. What a fantastic restoration. Not only would I recommend their services, but you have to see their workplace too
Larry Locks
Dec 08, 2019
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I wholeheartedly recommend Robin and his Internet Marketing Service from Optima Design, this service has increased my business clientele significantly. With constant support and advice from Robin my sports therapy business HB sports and injury therapy has excelled. Thanks Robin.
Mohammad AlHokail
Jun 01, 2018
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One of the best (if not the best!) design agencies I have ever known, passionate team and committed towards perfection and I am proud to have them as the designers and developers of our new website. Thank you Optima Design.
Luke Thomas
May 03, 2018
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We have had the pleasure of working with the team at Optima over the last couple of years. In this time we have worked on a variety of projects including, exhibition stands, virtual reality demonstrations, and corporate website creation. We have always been happy with their enthusiasm and passion for the projects they have helped us with. While I have always found Julian, Lorne, Mike and the team at Optima extremely well organised and efficient, it is their willingness to provide honest feedback and guidance in advancing our business that makes them more than just another design service company.
Mike Webb
Dec 29, 2015
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I have used Optima Graphic Design for over 8 years on a wide range of projects from websites and e-communications to more standard brochure and print-ware. At all times I have been impressed by their innovative take on design work, the quality of their delivered products and their commitment to get things done on short-lead times with a minimum of fuss. Highly recommended Mike
Katie Green
Oct 29, 2015
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I worked with Optima on behalf of the St Hugh's Foundation for the Arts. Optima helped us with the rebranding of the Foundation and created a new website for us at a time of transition. We were thoroughly impressed with Optima's work - communication was clear at all times, the design work was really impressive, and since the website went live we have found it straightforward to update the site for ourselves, which was an important part of our brief to Optima. I would highly recommend Optima to other people.
