Business Details
17 Years
experience
Professional Graphic Design Services Sheffield
Established in 2009, The Smart Station is a graphic design and document styling business founded by Gaynor Carr. With over 25 years of experience in corporate design and communications, Gaynor specialises in transforming ordinary documents into professional, impactful materials. The business serves clients across diverse sectors including engineering, healthcare, and local government, operating remotely throughout the UK and internationally. Gaynor's expertise spans brand identity creation, bid production, and presentation design, supported by qualifications in PRINCE2 project management and health & safety. Recognised as Female Entrepreneur of the Year 2010, she combines technical precision with creative flair to deliver tailored solutions. The Smart Station prioritises client collaboration, offering flexible working methods and environmentally conscious practices. Services include logo development, stationery design, and large-format display materials, with a focus on maintaining brand consistency. The business has supported entrepreneurial initiatives through student mentoring, notably contributing to award-winning ventures. Client testimonials highlight Gaynor's intuitive design approach and commitment to exceeding expectations. With a global client base spanning France, Norway, and the UAE, the company maintains its reputation for quality through rigorous attention to detail and continuous professional development.
Services
Brand Design
Document Styling
Poster Creation
Presentation Design
Logo Development
Stationery Packages
Bid Production
Graphic Design
Business Identity
Marketing Materials
Served areas
- Yorkshire and Derbyshire, national
Details
- Year established: 2009
Highlights and features
- 25+ years of corporate design and communications experience
- Award-winning entrepreneur with industry-specific expertise
- PRINCE2 project management and technical qualifications
- Client-focused approach with flexible working methods
- Proven track record with international clients across 6 continents
What people say
Intuitive designer
Delighted to have worked with
Extreme makeovers for documents
Exceeded expectations
Professional and eyecatching results
Services
Brand Design
Creating cohesive brand identities that reflect business values and resonate with target audiences. This includes logo development, colour palette selection, and typography guidance to establish professional market presence. Clients benefit from consistent visual messaging across all business materials, enhancing brand recognition and customer trust through carefully curated design elements.
Document Styling
Transforming technical documents into visually engaging materials while maintaining content integrity. Services cover report formatting, proposal layout, and presentation design to improve readability and impact. Businesses gain professionally presented documents that effectively communicate key messages and create positive professional impressions during client interactions and tender submissions.
Poster Creation
Designing eye-catching posters for events, charity fundraisers, and business promotions. The service focuses on clear visual communication and strategic information hierarchy to maximise audience engagement. Clients receive print-ready materials that effectively convey event details while aligning with existing brand guidelines and marketing objectives.
Presentation Design
Developing professional PowerPoint presentations with custom layouts, branded templates, and visual storytelling elements. This includes chart creation, process diagram development, and animation implementation to enhance message delivery. Businesses benefit from visually consistent presentations that improve audience engagement and reinforce brand identity during client meetings and internal communications.
Business Stationery
Designing complete stationery suites including business cards, letterheads, and email signatures that maintain brand consistency. The service ensures all printed materials reflect professional standards while incorporating practical design considerations. Clients receive templates that streamline document production while maintaining cohesive visual identity across all customer touchpoints.
People
Gaynor Carr
Owner
Founder of The Smart Station with 25+ years corporate design experience. Holds PRINCE2 project management qualification and TechIOSH health & safety accreditation. Specialises in brand identity and document design, serving clients across 6 continents since 2009.
Questions
What graphic design services do you offer?
We specialise in brand identity creation, document styling, presentation design, poster production, and business stationery packages tailored to your specific requirements.
How experienced are your designers?
Gaynor Carr has 25+ years corporate design experience, including work with major companies like Barclays Bank and Capita, with PRINCE2 project management certification.
Can you work with existing brand guidelines?
Yes, we can implement and maintain your existing brand standards while creating new materials that align with your current visual identity.
Do you serve international clients?
We work with clients globally, having completed projects for businesses in France, Norway, UAE, and across the UK through remote collaboration tools.
What industries do you work with?
Our clients span diverse sectors including engineering, healthcare, education, local government, and hospitality businesses of various sizes.
How are projects managed?
We use remote collaboration tools for file sharing and communication, maintaining regular contact through email, phone, or video calls as preferred.
Reviews (4)
Judith Cashmore-James
We have been using Gaynor's services for over 3 years, and in all that time, and hundreds of documents, we have never once been disappointed. She is creative, quick, efficient and very cost effective, and the documents she produces add a high level of professionalism to everything we present to our clients. We could never hope to achieve these standards on our own! She is an essential addition to our business.
We think of her as a member of our team and that is how she works with us - without her, I have no idea what we would do. Great job as always, Gaynor - really made us smile with pride when we saw how our presentation will look now after your magic touch!
We think of her as a member of our team and that is how she works with us - without her, I have no idea what we would do. Great job as always, Gaynor - really made us smile with pride when we saw how our presentation will look now after your magic touch!
Richard Wagstaff
Thank you so much for the amazing work you have been doing on our internal and external documents. We have been wanting to update these documents and really make them a part of our competitive edge but have never really known how to do it and no-one in our office has the eye for it like you do. You have been so quick to turn things around, and you have used your initiative - what I thought would be a nightmare task has turned out to be a walk in the park and I am delighted with the results! It is a pleasure working with you - what else can you do for us?!
Marie Pollard
I enjoyed working with you so very much because of your pleasant, easy-going nature and the fact that you are so dedicated and passionate about what you do. The whole experience was made so much more enjoyable and stress-free because you really are very good at what you do, and more so because you are a really fun person to spend time with! I know that some of what you did was part of your 'job description', but I am also aware that a lot of it was not, and I'd like to commend and thank you for all your hard work.
I'm all too aware that you went above and beyond the 'call of duty'! You were so efficient and professional, yet flexible and approachable - a 'real trooper'. If only more business women possessed your attributes - I would even go so far as to say you inspired me!
I'm all too aware that you went above and beyond the 'call of duty'! You were so efficient and professional, yet flexible and approachable - a 'real trooper'. If only more business women possessed your attributes - I would even go so far as to say you inspired me!
Claire Taylor
Gaynor, from The Smart Station, just gets it! She gets my brand, she gets the image I wish to portray, she gets my target market, she gets me! Everything I ask her to design, from banner stands, through gift certificates, to general marketing literature is original, smart and distinctive. Let's face it, we want people to take notice of our brands and to remember them... Gaynor's work ensure this happens. She's also full of incredibly useful advice and suggestions. This lady really knows her stuff - I simply cannot recommend her highly enough!