Business Details
16 Years
experience
Graphic Design Fundamentals & Tutorials
Zeven Design is a dedicated platform for graphic design fundamentals established in 2010. Our focus lies in providing in-depth knowledge of core design principles including color harmony, composition, typography, and grid systems. With over 15 years of professional design experience, founder Rikard Rodin has worked across diverse design fields, from traditional darkroom techniques to advanced digital compositing. Our content is crafted by a seasoned Art Director with extensive industry expertise, having collaborated with top professionals in graphic design crafts. We offer comprehensive tutorials, critical design reviews, and insightful musings that reflect our deep understanding of design theory and practice. Our platform has evolved from a freelance portfolio site to a respected resource for designers seeking foundational knowledge. Through detailed Photoshop tutorials, movie poster analyses, and design principle guides, we provide practical insights grounded in real-world application. Our commitment to design education is demonstrated through structured learning paths covering essential tools and techniques. We maintain rigorous editorial standards to ensure content accuracy and educational value, drawing from decades of combined industry experience. Our mission remains to share specialized knowledge with fellow designers through accessible, authoritative resources.
Services
Photoshop Tutorials
Design Reviews
Typography Guides
Color Theory
Movie Poster Analysis
Graphic Design Fundamentals
Details
- Year established: 2010
Highlights and features
- We offer over 12 years of specialized design expertise since 2010
- Our tutorials combine practical techniques with design theory
- We provide in-depth Photoshop compositing and typography guides
- Our content is created by an Art Director with 15+ years' experience
- We maintain rigorous editorial standards for educational content
What people say
In-depth tutorials
Expert analysis
Practical techniques
Fundamental focus
Professional insights
Services
Photoshop Tutorials
Comprehensive Photoshop tutorials covering compositing techniques, skin retouching, and special effects. Our step-by-step guides teach professional workflows for color grading, background removal, and digital manipulation. Content ranges from beginner basics to advanced movie poster recreation techniques.
Design Reviews
In-depth reviews of design trends, movie posters, and industry tools. We analyze visual communication effectiveness, typography choices, and color theory applications. Our critiques provide constructive insights into design decisions and their impact on target audiences.
Typography Guides
Specialized resources covering typographic principles, font selection, and text composition. We explore historical context, technical specifications, and creative applications of typography in both print and digital media.
Color Theory
Educational materials explaining color relationships, emotional responses, and practical applications. Our guides cover color wheel fundamentals, palette creation, and psychological impacts of color choices in design projects.
Movie Poster Analysis
Detailed examinations of cinematic marketing materials. We assess composition techniques, typographic treatments, and visual storytelling elements in contemporary and classic movie posters, providing industry insights.
People
Rikard Rodin
Art Director & Founder
With 15+ years' experience in graphic design, Rikard Rodin is a seasoned Art Director and founder of Zeven Design. He has worked across diverse design fields, from traditional darkroom techniques to advanced digital compositing. His expertise spans typography, color theory, and visual communication, gained through roles in international organizations and design education. Rikard combines practical experience with theoretical knowledge to create educational content that bridges design fundamentals with modern applications.
Questions
What does ZevenDesign specialise in?
We specialise in graphic design fundamentals including typography, color theory, and Photoshop techniques. Our content focuses on core design principles rather than passing trends.
Who creates the content on ZevenDesign?
All content is created by Rikard Rodin, an experienced Art Director with 15+ years in the design industry, covering both traditional and digital design techniques.
Are there step-by-step tutorials available?
Yes, we offer detailed Photoshop tutorials covering compositing, retouching, and special effects with clear, actionable instructions for various skill levels.
What makes ZevenDesign different from other design sites?
We focus specifically on design fundamentals rather than surface-level trends, providing in-depth educational content based on extensive professional experience.
Can I learn practical design skills here?
Yes, our tutorials combine theoretical knowledge with practical application, teaching techniques used in professional design workflows and industry-standard software.
Is ZevenDesign suitable for beginners?
While we cover advanced topics, our fundamental guides provide essential knowledge for beginners, focusing on core principles that apply across all design disciplines.
Reviews (3)
Teresa Kane
Rikard (Zeven Design) is the ultimate professional. He took care of us and helped us, but he managed to do this without making us relative newbies feel stupid. It was a delight working with him. We felt very lucky to have such a brilliant person help us with our project. I would recommend him highly and indeed I already have several times.
Jason Niedle
I have known Rikard in his professional capacity for about 5 years, and in that time I have seen many of his 200 major book covers and packaging designs. I have also seen many more of the concepts that didn't make it through review. I have been amazed at the breadth of Rikard's knowledge: from various illustration styles that he can quickly replicate; to 3D renderings with extensive Photoshop work; to stunning combinations of type and photography.
To top it all off, I've seen that he has performed many of these spectacular works in the shortest of timeframes with enormous pressures, all calmly and with no drama. He is an artist and a professional and a nice guy, too.
To top it all off, I've seen that he has performed many of these spectacular works in the shortest of timeframes with enormous pressures, all calmly and with no drama. He is an artist and a professional and a nice guy, too.
Taron Lexton
In my experience with Rikard, he has been a positive, creative, and extremely hard working artist. His graphic designs are among the strongest I've seen; his sense of composition, color, and message are world class. His ability to translate my direction into tangible product has made for a tremendously prolific working relationship. I've met few graphic artists of Rikard's caliber and I'd recommend him without hesitation for even the most challenging tasks.