Business Details
Creative Brand & Web Design Solutions
Smith is a collective of freelance designers, developers, photographers, and creatives with extensive experience in brand development and digital solutions. Led by Chloe Robertson, we specialise in crafting emotionally resonant brands through logos, websites, packaging, and multimedia campaigns. Our collaborative approach prioritises understanding each client's unique values, audience, and market position to deliver tailored visual identities. We combine strategic groundwork with creative exploration, refining concepts through moodboards, typography, and colour palettes to ensure consistency across platforms. Clients receive comprehensive brand toolkits with ongoing support for print, social media, or web implementation. Our boutique service eliminates agency overhead while maintaining industry expertise, ensuring cost-effective, impactful results. Transparency and client alignment guide every stage, from initial consultation to final delivery. With a focus on storytelling and purpose-driven design, we help businesses stand out through cohesive, audience-centric branding solutions.
Services
Branding
Web Design
Logo Creation
Packaging Design
Social Media Assets
Illustration
Photography
Brand Guidelines
Highlights and features
- We create bespoke brand identities tailored to your business values
- Our collaborative process ensures full client alignment at every stage
- Boutique service with big-agency expertise at competitive pricing
- Specialise in emotionally resonant design that boosts audience engagement
- Comprehensive brand toolkits with ongoing implementation support
Services
Branding
We develop comprehensive brand identities that capture business essence through strategic research and creative execution. Our process establishes core visual elements including logos, typography, and colour systems. These components work together to create consistent market presence across all customer touchpoints.
Web Design
Our responsive web designs adapt seamlessly across devices while maintaining brand consistency. We focus on user experience, visual storytelling, and functional layouts that convert visitors into customers through purpose-driven digital interfaces.
Logo Design
We craft distinctive logos that encapsulate brand values and market positioning. Each design undergoes rigorous concept development and refinement to ensure memorability, versatility, and long-term relevance across applications.
Packaging Design
Our packaging solutions combine aesthetic appeal with practical functionality to create memorable unboxing experiences. Designs maintain brand coherence while meeting production requirements and shelf impact objectives.
Brand Guidelines
We produce comprehensive brand manuals detailing correct usage of visual elements, typography rules, colour specifications, and application examples. These documents ensure consistent brand representation across all future materials.
People
Chloe Robertson
Creative Director
Chloe leads our creative team with over 15 years' experience in brand strategy and visual design. Her expertise lies in translating business values into compelling visual narratives that connect with target audiences effectively.
Questions
What branding services do you offer?
We create logos, colour palettes, typography systems, brand guidelines, packaging designs, and multimedia assets to build cohesive visual identities.
Do you provide website design services?
Yes, we design responsive websites integrated with brand elements, ensuring seamless digital experiences across devices and platforms.
How does your design process work?
We begin with brand research, develop moodboards, refine concepts, create design variations, and deliver final assets with implementation support.
Can you help with print materials?
We offer print design services including business stationery, brochures, signage, merchandise, and event banners aligned with brand guidelines.
What makes your approach unique?
We combine strategic brand foundations with creative experimentation, focusing on emotional resonance and market-specific solutions without rigid templates.
How are costs structured?
We provide tailored proposals based on project scope, avoiding one-size-fits-all pricing to ensure value-aligned investment for each client.
Reviews (7)
Gayle Davenport
May 24, 2021
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Chloe was an absolute dream to work with and I highly recommend! I'm not sure she received the most detailed brief from me and my ideas the direction of the branding were vague at best, yet she came back to me with a range of design ideas and I loved all of them. The process felt very streamlined and Chloe takes on board everything you say whilst still providing guidance and making valuable suggestions. I would not hesitate to work with Chloe again, she's incredibly talented and excellent at what she does!
Sarah Turner
Feb 09, 2021
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Chloe has been absolutely amazing - she has been super patient with me, taken time to really understand what I wanted to achieve and has created a bespoke brand that I am absolutely delighted with. I wouldn't hesitate to recommend her.
Bita Farzad
Nov 27, 2020
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Chloe was very easy to approach and took on board everything I said at our initial chat. I loved all her ideas. It was as if she read my mind. I changed my mind a few times and she was just so patient me. Nothing was too much to ask. As a result, the whole process was quick and super efficient. I love the logo she created for me and I would not hesitate recommending her to anyone.
Maria Yadegar
Nov 12, 2020
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Chloe recently created a logo for my art business, which included a business logo header, a small logo and optional colour schemes. I cannot recommend Chloe highly enough, she is professional, diligent and has produced a fantastic new logo for me that is creative, whilst looking professional.
Alison Edward
May 18, 2020
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Chloe has done my rebrand and website. She really got to know me and my business and came up with a unique design that really captured the essence of my business. She is a delight to work with, always listening to you and responding quickly to questions. I wouldn't hesitate to recommend her to anyone looking for a creative and unique brand and website
Philippa Millington
Chloe was an utter joy to work with, from start to finished. I could not be more delighted with our logo and the overall branding. We are a small new brand yet Chloe made us feel like the most important clients she'd ever had. She was supportive, friendly and totally professional. I can highly recommend Chloe Robertson and very much look forward to working with her again soon.
Rosie Shelley
It is always a pleasure working with Chloe. She has the unique ability to capture exactly what you're looking for and is able to bring design briefs to life with ease, offering ideas and solutions you hadn't even thought of. I am frequently blown away by her talents. There is nothing she cannot turn her hand to and the results are always exceptional. Don't hesitate - use her! She'll prove to be a huge asset to your business.