Founded in 2010 by two seasoned agency designers, Elbow has built a reputation for steadfast delivery of brand communication ideas and a disciplined approach to executing them. Commercially savvy, we keep a tight focus on business objectives, as well as the creative elements of a project. The two partners learned their craft at some of London’s most renowned graphic design agencies, helping many of the UK’s biggest brands to engage more closely with their target audiences. Elbow combines this high-end experience with a friendly, informal approach, bringing “big agency” thinking and creativity within reach of smaller organisations and we do it all from our studio in Walthamstow E17.

Contact Details

  City Upper Walthamstow
  Postcode E17 6BU
  Address Unit B3, Sutherland House Sutherland Road
  Phone Number 02081239566

Products & Services



Identity & Branding
We create striking brand identities that not only make their mark today, but continue to do so long into the future. We pride ourselves by not being bound by the latest fad and design for effectiveness. By researching, questioning and understanding client audiences, we find ways to make brands stand apart.

Got a specific message to communicate? We combine quirky thinking and understanding of core issues to devise communication approaches to commercial or social issue campaigns. So whether your need is to unravel complex data or simply to shout about a business proposition, we can provide a fresh perspective.

Why do we call it digital? Most of our client needs extend far beyond the design of a website (we do that to) but often we are asked to help with extending a brand into PowerPoint, Word templates or Mailchimp. We consider anything screen based to be digital - from responsive websites to interactive or accessible PDFs.

We started life in the retail work working with the likes of M&S, Superdrug, WHSmith and Woolworths (remember them?) . We've got donkey's years of experience pushing and devising retail solutions in store. Now that environment extends into online - we can do that to.

Ah, bread and butter to us. We eat print and love the smell of a freshly printed brochure. The feel of the paper or the look of a nice foil - who doesn't? . We love nothing better than to take complex data or information and work to better communicate through type, colour and texture.

Copywriting & Photography
Part of parcel of creating great looking solutions to ensure it reads well. Words are as important as bangers are to mash, done right they can convey a tone of voice that underpins the visual language and we love to create cracking positioning statements as well as cool brands. We are pretty good behind the camera too and masters of photoshop. If we can't do it here we have our network of photographers and copywriters we can call on.

Photo Book

Social Activity

Julian, Elbow director and NAPA trustee attended the @NAPAlivinglife annual Gala which recognises excellence across
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Cracking examples of outdoor advertising ideas here #branding #advertising #Ideas #Creative
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@indycube @LBWFinbusiness Tidy! Waving back!
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Spot of networking with @LBWFinbusiness kindly hosted by Soap & Co, a fantastic social enterprise in Highams Park.
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Working with NHS Improvement, breaking down complex information around model hospitals with
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More on this rebrand soon #graphicdesign #estateagent #essex #essexbusiness #e17 #walthamforest #logo #branding
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blackhorse workshop's new 'SIDESHOW' installation is inspired by london routemaster bus
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We're in, are you Waltham Forest?
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From Our Website

Just like making the right creative and strategic decisions for your organisation. After all, it's emotional, it's about preference, gut instinct backed up with a sprinkling of data and sound thinking. Brand attraction is our 'sweet' spot, guiding and supporting organisations so their brand is engaging effectively and communicating precisely. We're a creative agency that helps our clients overcome diverse brand communication challenges. We're as ambitious for our client's businesses they are. Our approach relies on collaborative relationships that reveal insights and energise ideas.

Lancasters Home and Garden is a family owned and run business which is into its fifth decade. Selling plants and gardening products from their base in Walthamstow, Lanscasters also offer a design led landscaping service. The initial discussions were around developing their website, it became clear that there was an opportunity to challenge the notion of what a 'garden centre' should look like and in particular a develpoping miss-step of how Walthamstow has changed and in particular the rise of the makers culture and the changing demographic.

Healthwatch England is the national consumer champion in health and care. Healthwatch have significant statutory powers to ensure the voice of the consumer is strengthened and heard by those who commission, deliver and regulate health and care services. Initially Healthwatch approaches us to design their 2014 Annual Report, this led to additional report led projects as well as building a reprository of infographics and photographic resources to use across Healthwatch's network of 120 local Healthwatch offices.

We were approached by Comax Developments to develop marketing material for a boutique development on the edge of Victoria Park and within walking distance of the Olympic Park.

K Rend is a unique and specialist external silcone render product within the construction sector, it's an external process that adds weather durability and colour flexibily to buildings. Why the waffle? Dove + Hanson are specialists skilled in it's application. When talking with developers they wanted their brand identity to reflect who they are, attention to detail and resonate with who they were talking to. We did that.

Receiving trusted financial advice when planning a move, extending or considering how to protect what clients love the most, their family - is often not a straight forward process. Jigsaw has built an enviable reputation as a caring and approachable organisation who thrive on referrals from happy customers. Likewise, Jigsaw were referred to us via another of our property clients with the brief to reposition Jigsaw to project their values and personality of local, approachable advisors who clarify with clear and simple advice.

Net Lettings approached us to help redefine their brand image as part of the process to re-position the business. We helped define the brief and shape the process that called for the brand to appeal to City businesses and their key decision makers who have a requirement to locate and house their workforce in London either short or long term. We devised a mark and image which is cool, contemporary and professional in outlook. The story tells of a lettings agent which has the pulse of the City at its heart.

NAPA (National Activities Providers Association) is a national charity dedicated to providing stimulating and fulfilling activities for older people in a care environment. Their mission is to support care teams to enable people to live life to way they choose, with life, love and laughter. Our goal was to change NAPAs visual narrative to reflect their mission. Avoiding a complete rebrand we built on their simple logo to build a brand image around their core colours to inject energy and a sense of fun across all membership collateral from print to online including a redesigned website.